So happy to read this deep dive, wonderful insight. I recently listened to a podcast with Adam as the guest, the big idea I took away was acting on your values rather than your beliefs. I think you'd enjoy the show, Adam Grant on The Diary of a CEO https://youtu.be/uPXjt6beYbg?feature=shared if you don't have time to listen let me know and I'll give you a short synopsis on that point : )